The last thing most of us want to think about when we build a website is the words.
- Writing is hard. (Case in point: should the preceding sentence have used are rather than is?)
- Writing isn’t fun. If you’ve been working with a web developer, you’ve been choosing color schemes and pretty pictures. You can pretend that’s work, but it’s not work; writing is work.
- Most people aren’t good writers. You can be a brilliant accountant, a dazzling lawyer, or an accomplished doctor without being a compelling writer. Just because you’re good at what you do doesn’t mean you’re necessarily good at what I do.
Fortunately, you’ve got me. I am good at what I do: creating clear, compelling web content that helps people find your website and, once they do, persuades them to contact you.
A basic website costs $500. Here are the pages you get:
- Home (300 words)
- About (500 words)
- Services (500 words)
- Contact (200 words)
If you want more—for instance, multiple pages discussing your services or articles for your knowledge base—each page goes for $100 up to 500 words, $200 for up to 1,000 words, and so on.
Here’s how we do it:
Step 1: You give me the information you want to cover. It can be in documents you already have, or I can interview you. We review the information and identify the important points.
Step 2: I go off and write your website. Your home page will 1) identify the problem you solve, 2) make it clear you understand the problem and 3) explain how you are uniquely qualified to solve the problem.
Step 3: I send the pages to you for approval. You get one rewrite per page, but a full rewrite is almost never necessary. This is because I will have a clear idea of what you want in Step 1.
Step 4: We publish. I will publish to your site if it’s ready. Otherwise, I will provide you with a final copy (in HTML, Microsoft Word, or you choice of format).